ADA Contact:
David Culver; VP, Boyd Tamney & Cross: (610) 254-7426 xt 0500

Philadelphia, PA (September 24, 2009) – ACME Markets and Hill & Valley (H&V), the largest exclusive manufacturer of sugar-free and no-sugar added desserts in the United States, is supporting the American Diabetes Association’s Philadelphia Step Out: Walk to Fight Diabetes presented by Independence Blue Cross on October 3, 2009 at the Philadelphia Museum of Art. Step Out is the Association’s one-day signature walk attracting more than 2,000 participants who raise money to help stop diabetes by furthering its mission: to prevent and cure diabetes and to improve the lives of all people affected by diabetes.

“There are nearly 24 million children and adults in the United States who are living with diabetes and if present trends continue, one in three children will face a future with diabetes. This is a staggering epidemic that needs to be stopped.” Jay Feldstein, D.O., President, Greater Philadelphia Community Board stated.

“Our customers face this life-debilitating disease every day. Hill & Valley believes in improving and extending their quality of life, so supporting the Philadelphia Step Out: Walk to Fight Diabetes with ACME was a natural fit for us,” commented Hill & Valley CEO Scott Florence. Florence, whose own father suffers from diabetes, is leading the charge to rally H&V customers, retail partners and communities to help find a cure.

ACME associates including its Sav-on Pharmacists, who work daily with local diabetics manage and control their condition, ask local residents to step up and step out by joining the ACME walk team. “We invite our customers, friends and family to join our walk team on walk day to fight this disease,” said Judy Spires, President, ACME Markets and honorary chair of this year’s event. ACME and Hill & Valley also invite walkers to the new Step Out Café on walk day. The café features a large tent offering free fresh fruit; H&V sugar-free/NSA baked goods, hot coffee and bottled water. The H&V products featured at the Step Out Cafés will be baked goods that meet the nutritional guidelines set by the ADA.

Event Details
“On the morning of the walk participants will gather at the steps of the Philadelphia Museum of Art, to enjoy the camaraderie of teammates and friends. Participants will enjoy food and beverages as will as obtaining diabetes information at the Healthfest booths. The walk will be a leisurely family friendly 5k excursion (three miles) along the Schuylkill River path and through several city streets before returning to the walk site. We want everyone to enjoy a day of fun, entertainment and activities for the entire family. Become a team captain and enjoy the thrill of bringing your family, friends and co-workers together and raising money for this importance cause,” stated Kathleen Conlon, Greater Philadelphia Walk Director, American Diabetes Association.

“We are excited to be supported by ACME and Hill & Valley. Sponsors are extremely important in helping us raise money for research to find a cure and to stop diabetes, a disease that kills more than 230,000 Americans each year,” commented Russell Moore, Executive Director, Southeastern Pennsylvania and Southern New Jersey Region, American Diabetes Association.

Step Out: Walk to Fight Diabetes raises funds through individual walker and team fundraising. To find out how to register or get more information about Step Out, call toll free, 1 888-DIABETES, visit the Hill & Valley display at select ACME stores, or visit us at

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About ACME Markets
ACME Markets, a SUPERVALU company, operates 125 stores in Pennsylvania, New Jersey, Delaware and Maryland, employing over 16,000 associates. With a market-leading position in the Delaware Valley, ACME offers consumers fresh and convenient supermarket solutions, in addition to services such as Sav-on Pharmacies at select locations. Established in 1891, the company and its associates remain committed to the communities they serve, contributing more than $4 million and 2 million pounds of food each year to a variety of local charitable causes. For more information about ACME, please visit

About Hill & Valley
Hill & Valley Bakery (H&V) is a national promotional sponsor of Step Out to Fight Diabetes and is the largest exclusive manufacturer in the U.S. of sugar-free and no-sugar-added, baked sweet goods (e.g. pies, cakes, cookies and muffins). H&V is located in Rock Island, IL. With nationwide distribution via most of the largest retail supermarket chains in America, H&V ranks as the country’s largest bakery dedicated solely to the production of products exclusively for diabetics. Learn more about H&V and its products by visiting the company Web site:

About the American Diabetes Association (ADA)
The American Diabetes Association is leading the fight against the deadly consequences of diabetes and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit

Information from both these sources is available in English and Spanish

Additional Digital Assets:

Steps to a Healthier PA
Philadelphia DMA Diabetes Statistics (2009)
PA Diabetes Statistics (2009)
Florence Biography (2009)

Scott Florence, CEO & President of Hill & Valley, Inc.

Scott Florence, CEO & President of Hill & Valley, Inc.

Hill & Valley's Sugar-Free Angel Food Cake is one of America's favorite angel food desserts.

Hill & Valley's Sugar-Free Angel Food Cake is one of America's favorite angel food desserts.

Promotional Sugar-free Oatmeal Cookies produced by Hill & Valley to support the StepOut Walks to Fight Diabetes

Promotional Sugar-free Oatmeal Cookies produced by Hill & Valley to support the StepOut Walks to Fight Diabetes