Hill & Valley Contact:
Amy Behning, Marketing Director (309) 793-0161

Consumers who think of the holidays as “The Season of Treats” should consider sugar-free and low-sugar alternatives.

Rock Island, IL (September 23, 2009) – For many people, the holidays mark an annual celebration of friends, family and food. Unfortunately for more and more Americans, the holidays also mark the beginning of a three-month struggle with weight gain and social pressure to eat foods they might otherwise pass by.

“Desserts are often the big culprit,” says Dr. Tia Rains, a clinical dietician based in Chicago, IL. “For many people, the holiday experience includes time spent with friends and family and that very often includes a full meal including the goodies at the end. Eating too much of the goodies, though, isn’t good for you.”

“If people thought about how they’re using their calories the same way they thought about how they spent their money during the holidays – we’d have a lot more people eating within their means,” explained Dr. Rains.

Managing your dietary budget this holiday season.
Dr. Rains offers a series of common-sense tips on eating and enjoying desserts during the holidays. Those tips include:

  • Talk to your registered dietitian, nurse, or physician about a nutrition plan that fits with your lifestyle and with any prescription medications you take.
  • Planning your snacks early each day helps you to stick with your diet plan and avoid overeating.
  • For the office, pack snacks at home into single-servings so you can munch without overeating and avoid an impulse trip to the vending machine.
  • Keep a food diary to track your meals and snacks to ensure you have a diet that balances with your activity level.
  • Include all food groups to get the important vitamins and minerals.
  • Use online resources like mypyramid.com to help guide you on food choices and reasonable portion sizes.

Of course, people with special dietary concerns should talk things over with their personal physician or dietician before they set their “holiday diet budget”. Diabetics, in particular, need to be careful when it comes to eating sweet snacks. Sugar-free and low-sugar cakes, pies and treats may be a viable option to consider but should be eaten in moderation.

“We see a surge in our sugar-free and no-sugar-added pies and cakes every holiday season,” says Scott Florence, CEO of Hill & Valley Bakery, a commercial bakery specializing in sugar-free and NSA cakes, pies, muffins and cookies for the diabetic and health-conscious marketplace. “Our strategy is to make our sugar-free desserts taste as good as the full-sugar varieties so everyone in the family can enjoy them.”

In the months leading up to the holidays, Hill & Valley bakes hundreds of thousands of sugar-free cakes and pies destined for dessert tables across America.

But like Dr. Rains, Mr. Florence encourages consumers to enjoy his company’s treats in moderation. “Too much of anything isn’t good for you. That’s why we’re careful to clearly state what a proper serving size is on our packaging. It’s also why we created these products in such a way to make sure a serving size was substantial enough to be satisfying.”

Turning dessert into a healthy treat
Mr. Florence also explained that Hill & Valley offers a number of custom-made recipes that combine his products with fresh fruit, sugar-free dessert toppings and other ingredients to make satisfying and low sugar/low calorie treats.

“By adding some fresh berries, a little low-sugar chocolate syrup and a dollop of sugar-free dessert topping, we’re able to turn a slice of our sugar-free Angel Food cake into a delicious dessert that serves as a perfect ending to a holiday meal,” said Mr. Florence. Recipes on the Hill & Valley web site also feature a low-sugar version of Tiramisu and a sugar-free, dessert bruschetta made with sugar-free angel food cake.

Hill & Valley bakery products can be found in the fresh bakery department of Acme Markets throughout the Greater Philadelphia area. H&V is also a national promotional sponsor of the American Diabetes Association’s StepOut Walks to Fight Diabetes. The Philadelphia-area walk is scheduled for Saturday, October 3rd at 9:30 am (registration starts at 8:30 am) at the Philadelphia Museum of Art.

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About Hill & Valley Premium Bakery
Hill & Valley, Inc. (H&V) is a national promotional sponsor of Step Out to Fight Diabetes and is the largest excusive manufacturer in the U.S. of sugar-free and no-sugar-added, baked sweet goods (e.g. pies, cakes, cookies and muffins). H&V is located in Rock Island, IL. With nationwide distribution via most of the largest retail supermarket chains in America, H&V ranks as the country’s largest bakery dedicated solely to the production of products exclusively for diabetics. Learn more about H&V and its products by visiting the company Web site: www.hillandvalley.net.

Additional Digital Assets:

Scott Florence Biography (2009)

Dr. Tia Rains, Dietician

Dr. Tia Rains, Dietician

Scott Florence, CEO & President of Hill & Valley, Inc.

Scott Florence, CEO & President of Hill & Valley, Inc.

Hill & Valley, Inc. Logo (with color guide) - Hi Rez File.

Hill & Valley, Inc. Logo (with color guide) - Hi Rez File.

Hill & Valley Lemon Creme Cake used in this Lemon Tower Dessert

Hill & Valley Lemon Creme Cake used in this Lemon Tower Dessert

A variety of Hill & Valley Dessert items that meet ADA Nutritional Guidelines

A variety of Hill & Valley Dessert items that meet ADA Nutritional Guidelines

Hill & Valley Bakery's 100 calorie (per serving) Chocolate Chip Cookies

Hill & Valley Bakery's 100 calorie (per serving) Chocolate Chip Cookies

Hill & Valley's Sugar-Free Angel Food Cake is one of America's favorite angel food desserts.

Hill & Valley's Sugar-Free Angel Food Cake is one of America's favorite angel food desserts.

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