Rock Island, IL (May 11, 2009) – Hill & Valley, Inc., (H&V) America’s largest exclusive manufacturer of sugar-free and no-sugar-added (NSA) snacks and desserts has won six prestigious blue ribbons in the commercial bakery division of the American Pie Council’s 15th Annual APC/Crisco® National Pie Championships.

“This year we set a new corporate best,” commented H&V CEO Scott Florence. “Winning six awards is a record for us and vindicates our belief that our customers, who are either diabetic or health-conscious, do not have to compromise on taste when they want a sugar free or NSA dessert. Because our pies are judged against the highest standards of traditionally made pies, we are thrilled our sugar-free and NSA flavors can hold their own against the industry’s top competitors.”

H&V family Sugar Free and NSA category winners included its Sugar Free Key Lime; NSA Pecan; NSA Blueberry; NSA Cherry: NSA Peach; and NSA Pumpkin Crème pies.

At the annual event, which took place April 24-26, 2009 in Celebration, Fla., bakers of all skill levels, all ages, and all degrees of training, from all over the United States and Canada, participated in a bake-off to determine North America’s best Commercial bakeries as well as Professional, Amateur and budding Junior Chefs. Commercial pies were judged in more than 130 categories based on flavor, wholesale cost and size of the pie. This year, 138 bakers entered close to 900 pies in the competition with 465 commercial, 130 professional and 266 amateur pies.


About Hill & Valley Bakery (H&V)
H&V is a premium producer of sugar-free and no-sugar-added, baked sweet goods (e.g. pies, cakes, cookies and muffins) and is located in Rock Island, IL. With nationwide distribution via most of the largest retail supermarket chains in America, H&V ranks as the country’s largest bakery dedicated solely to the production of products exclusively for the diabetic market. H&V is also a national promotional sponsor of the American Diabetes Association’s Step Out Walk to Fight Diabetes. Learn more about H&V and its products by visiting its Web site:  

About Crisco
Crisco® is a registered trademark of The J. M. Smucker Company. For more information, visit The American Pie Council® is the only organization committed to maintaining America’s pie heritage, passing on the tradition of pie-making and promoting America’s love affair with pie. For more details, to become a member of the APC or to register for the National Pie Championships, visit